The document presents the agenda for a study on the effects of social class versus income class on consumer behavior. The study aims to determine if social class has a more profound impact on consumer buying behavior compared to income class. It will identify different social and income class groups, collect primary and secondary data through interviews and questionnaires, and use simple random sampling. Findings and conclusions from data analysis graphs will be presented in the presentation to test the hypothesis.

2. AGENDA INTRODUCTION HYPOTHESIS OBJECTIVE OF STUDY RESEARCH DESIGN DATA COLLECTION SAMPLING GRAPHS FINDINGS CONCLUSION

4. HYPOTHESIS CHP: 1&5 - Social Economic Class has a more profound effect on the consumer buying behavior as compared to Income Class.

9. GRAPHS CHP: 1&5 - Attached Excel Sheet